The role of direct sponsoring in Alliance In Motion Global (AIM Global) is pivotal as it involves personally recruiting individuals to join the company as independent distributors, thereby expanding one's sales network. Direct sponsoring is essential for building a distributor's team and maximizing their earning potential within the company. By bringing new members into the business, distributors not only increase their sales force but also provide mentorship and support to help their recruits succeed. Direct sponsoring fosters growth, teamwork, and leadership development, creating a pathway for distributors to achieve financial success and personal fulfillment within AIM Global.